One of the most unnerving of all moments for a parent is when their teen gets a driving license and then demands the keys to the family car. The statistics all suddenly leap into focus. Tens of thousands of teens are killed and injured on our roads every month. When you hand over the keys, you are praying your teen will not end up a statistic on a local hospital gurney. Yet, there has been a quiet experiment going on in Wisconsin since 2007. It's called the Teen Safe Driver Program, run by American Family, a local insurer. The company offers parents a discount on the policy for their teen if the company is allowed to instal cameras inside each vehicle.
The way the package works is simple. One camera watches the road. The other captures the expression and body language of the driver. This is a realtime stream. If there's a dramatic event, brakes are suddenly slammed on or there's a violent swerve, the package saves the images for the twenty second before the event and notifies the parents. Everyone can then view what happened before, during and immediately after the event. Yes, there's a remote website where authorized people can access the recordings and see exactly what the driver was doing. Mostly, it's just the parents who see how badly their teens are driving. But obviously, the insurance company, police and other authority figures also have a interest in a factual record of what happened to decide who was at fault in any accident.
For some reason, dangerous driving events have been reduced by 70% since this system was introduced. As a result, parents have less fear of those auto insurance quotes. With improved driving records and fewer tickets, their teens have been earning lower premiums. In a parallel universe, Ford has just added a parental option to limit the vehicle's speed. If vehicles really are made safer, auto insurance quotes for teens will slowly fall to more reasonable levels. Something parents across America will welcome.


ShareThis
0 comments:
Post a Comment